• The Effects of Music on Education and Early Literacy: An Insight on Defining Literacy and the Use of Music in the Classroom

      Hawkins, Lindsey
      The purpose of this essay is to examine the effects that music has on education and literacy, and to provide insight on how to go about using music in a classroom. First, the essay will define the word ‘literacy,’ and prove why this is important, and then describe how literacy is taught in a classroom using phonics. Then, it will take a look at how music affects the student brain, and how those effects are linked directly to the way students process reading, writing, and communication. Finally, this essay will look at the direct effects that music has on education and literacy, and how both music instruction and music integrated into a lesson correlate positively with student academic success. It will also take a moment to provide examples of how music can be effectively implemented in a traditional classroom setting. To conclude, the essay considers how this study affects other aspects of education such as the idea of extra-curricular activities, standardized testing, and students with disabilities.
    • Melodious Marketing: The Intentions of Music in T.V. Commercials

      Reithel, Katelyn
      Whether intentional or not, music seems to be an important element in television commercials. This thesis will determine exactly how effective music is and if a company’s marketing team considers using music to reach a specific advertising goal. To do this, several areas are discussed including psychomusicology (the effects of music on a human’s responses) in relation to emotional response and memorability, music’s effect of brand attitude and purchasing intentions made by consumers, the use of jingles, effects of T.V. commercials on the music industry, and the challenges that may arise by using music in a T.V. commercial. Regardless of the positives or negatives, music does indeed play a role in the effectiveness of a T.V. commercial to consumers and is a consideration all companies must include when creating their T.V. commercials.