• Melodious Marketing: The Intentions of Music in T.V. Commercials

      Reithel, Katelyn
      Whether intentional or not, music seems to be an important element in television commercials. This thesis will determine exactly how effective music is and if a company’s marketing team considers using music to reach a specific advertising goal. To do this, several areas are discussed including psychomusicology (the effects of music on a human’s responses) in relation to emotional response and memorability, music’s effect of brand attitude and purchasing intentions made by consumers, the use of jingles, effects of T.V. commercials on the music industry, and the challenges that may arise by using music in a T.V. commercial. Regardless of the positives or negatives, music does indeed play a role in the effectiveness of a T.V. commercial to consumers and is a consideration all companies must include when creating their T.V. commercials.
    • Financing Terrorism: A Look at the Past, Present, and Future of Defunding Terror Organizations

      Wasmund, Mitchell
      Terrorism is a major problem facing governments across the globe in the 21st century. Terror organizations, domestic and international, are complex and vary in structure as well as how they are financed. By using various governmental and journalistic resources, this paper will examine four different terror organizations in how they are operated and financed. It will focus on what are the current practices by law enforcement officials to stop the sources of terror organizations’ funds. This paper will also examine future areas of concern related to where terror organizations will receive their financing in the future. The impacts of economic stagnation and its effects on terror networks recruiting its members will be discussed. The key findings of this paper include how law enforcement should be vigilant in their current efforts to stem the funds of terror organizations. Law enforcement should also beware of terror organizations using human trafficking in the coming years as a source of funds. Lastly, the promotion of economic growth policies, banking transparency, and anti-money laundering tools should be accepted by policy makers in all countries where terrorism is a credible threat.
    • Thyroid Disorders

      Myers, Amanda
      Thyroid disorders are highly prevalent worldwide. In order to obtain a better understanding of these disorders research was done by analyzing current data and scholarly literature. Questions answered by this research comprise different aspects of thyroid disorders and their affects. What types of thyroid disorders exist? How do they affect the body and how detrimental are they when left untreated? How do these disorders affect the daily living of the individuals affected? And how are third world populations affected by these disorders? Research suggests that over 750 million people worldwide suffer from a thyroid disorder. These disorders have detrimental effects on the body’s functions and metabolism. When the human thyroid is interrupted a host of symptoms can occur. These symptoms make activities of daily living a challenge. Several treatments are available, the most common being supplementation of synthetic thyroid hormone. Research shows that countries in Africa suffer from a high prevalence of iodine deficiencies. Many of these deficiencies are left untreated and lead to premature death. The most cost effective treatment is supplementation of iodine in the daily diet of the populations through iodized salt. This supplementation could decrease the prevalence of these deficiencies if implemented. This thesis will investigate the causes, distribution and treatment of thyroid disorders.
    • How to Market Things That Are Harmful: An Exploration of Destructive Consumption and Consumer Behavior

      Hines, Jaylon
      This study focuses on why consumers choose to engage in destructive and harmful consumption and how it can possibly aid businesses that engage in the selling of products that align with this category of goods, ideas, and services. Desired outcomes from this information are for these organizations to have more precise target market strategies, be able to practice advertising more efficiently, and to understand what types of products and industries have a higher competitive advantage. In order to explore and provide this information, the four P’s of marketing, the marketing environment, and cognitive processes were examined along with a quantitative analysis of Indiana State University students in order to study a small sample of the entire U.S.A.’s population and explore relevant trends of the students’ destructive consumption. After analyzing the results within Microsoft Excel, important findings were that products that fulfill physiological and self-actualization needs are consumed the most, and that an individual’s sex does not affect the types of potentially harmful products that he or she may choose to consume.
    • Changes in the Ideal Body Type

      Hoffman, Jessica L.
      The human body comes in all shapes and sizes. Each different body shape allows onlookers to evaluate at least some aspects of the subject’s lifestyle and priorities. All eras choose a body type that they exalt above the rest. The goal of this research is to evaluate the considered ideal body type from three different eras in order to better understand these time periods and their values. A compilation of books and journal articles were used from the Cunningham Memorial Library Database, the library itself, and other personal libraries to better understand this topic. The most pertinent question was what Sparta, Medieval Europe, and the 1920’s in the United States considered to be the ideal body type. From here a comparison between the time periods and their values was needed to understand why these ideal body styles differ so greatly. Lastly, a record of events that happened during each reign was needed so understand the external factors acting upon the choosing of the body styles. These findings can be used to deeper understand history, sociology, body image, and reproduction.
    • The United States and Canadian System of Healthcare: A Comparative Study

      Akinlaja, Mopelola O.
      There is a lot to be said about the world of healthcare. The significance of the role our health plays in our lives cannot be overemphasized. The idea of this paper is to explore two of the largest and functional healthcare systems in the world. The purpose of this is because of some key differences between the systems of healthcare that are very important as they relate to the accessibility and availability of healthcare and also the quality of care that is received. The two countries being compared in this paper are the United States and Canada. These countries utilize systems of healthcare that were founded on similar principles, but that have diverged over time. The major conversation going on around the world is the fact that healthcare system in the United States needs some major adjustments. On this premise, I decided to investigate and conduct a comparative study between these two systems of healthcare. I am comparing these systems using three major criteria; the cost, the quality and the amount of funding and research these countries are involved in. After some research was conducted on my part, I came to the conclusions that healthcare is more expensive in the United States than in Canada, the quality of care produced in the United States is not necessarily better than in Canada but the United States is more advanced in technology and research and finally that the United States should consider adjusting their method of approaching healthcare to make it available to the entire population.
    • Comparison of Data Protection Laws in the United States vs. the European Union

      Decker, Trey
      Data protection legislation is an area that has become more talked about in the current times in the United States. With the advent of the secret documents leaked by former intelligence analyst Edward Snowden, and the quick-to-follow data breaches of two major corporations, potentially affecting around 160 million Americans, the time to discuss and understand this topic is now. The in-depth understanding of US data protection laws present significant issues therein. There lie holes and fissures, as a matter of speaking, the framework that results in the lack of user protection. How then can these holes be mended, and what are the proposed solutions? In order to resolve this case, this research first understands another framework by which to compare the current US framework. When compared to the US framework, which pieces appear to be missing from the US? By analyzing the results and research of law professionals, the discovery is that the US could benefit from a cohesive law, which would protect the fundamental right of citizens to have private data protection and the proper representation. Additionally, there needs to exist, in the least, one organization which holds authority over individuals who breach this right; the EU refers to these as Independent Supervisory Authorities (ISAs). The implications of these findings highlight the urgency to provide this fundamental right to US citizens. Where the right to privacy fails is to say that there is a fundamental right to have that right protected.
    • The Mediterranean Diet: Could Obese America Eat its Way to a Longer Life?

      Gillenwater, Jordan
      The Mediterranean Diet (MD) is a long-standing form of nutrition that may be partially responsible for the long life-expectancy of European Mediterranean countries. If this diet is capable of increasing longevity, it may be worthy of integration into U.S. culture. This study uses literature to explore the effects of the MD on disease prevention, as avoidance of potentially lethal, non-communicable disease could increase longevity. Nationally prevalent diseases were studied, including obesity, type II diabetes, and COPD, among others. Results indicate that the diet has been linked to lower risk for development of a wide variety of diseases, thus indicating it could lengthen American life expectancy, making it a concern for the governmental, economic, and public health sectors. Some challenges of integration of the MD in U.S. culture were explored in literature. Major obstacles include financial limitations for economically distressed individuals, lack of accessibility, and clashing cultural barriers on diet style. Solutions were investigated and include SNAP reform to lessen financial stress, elimination of food deserts through the “Let’s Move!” campaign, and education of the public sector about the MD. Many challenges exist as barriers for the adoption of the diet in the U.S., and successful integration will require local and federal efforts. While integration will not be easy, significant changes in the future could allow the diet to become a part of U.S. culture. The MD could provide the increasingly obese United States with an opportunity to eat its way to a longer, healthier life.
    • Creating Environmental Education for Children: Focusing on the Vigo County/Terre Haute Community

      Bilyeu, Jordanna
      This study is an attempt to create an action plan to improve environmental education for children within a community. It evaluates the reach and sophistication of this type of education that currently exists in the Vigo County/Terre Haute community, diagnoses weaknesses in the system, and finds ways to develop it. Data was collected through surveys given to elementary school teachers in Vigo County Public schools, interviewing community educators, making on-site visits to educational locations, online research, and speaking with political figures. Environmental education lacks sophistication in schools and can be improved through hands-on, sustainability standards and resources. Community sources outside of schools are limited to university organizations, city and county parks, and museums. The reach of these entities can be improved through advertisement, accessibility, and collaboration. Lastly, initiatives to change legislation can improve the reach and sophistication of environmental education through government-funded environmental programming.
    • Rising Readmission Rates: A national issue

      Anderson, Elaine
      Recently there has been a rise in hospital readmission rates. As a result of this increase in readmissions, the Affordable Healthcare Act (ACA) was implemented to assist in reducing hospital readmissions. This was done by penalizing hospitals for readmissions associated with the Medicare population. Prior to this research, the effect of this legislation on the readmission rate was unknown. Additionally, the different aspects or factors that contributed to an individual’s risk for being readmitted were unclear. Also it was uncertain how a high verses low nurse-to-patient ratio would affect patient outcomes and the readmission rate. Finally, the effects of being hospitalized on the patient were unknown. Both subjective and objective data were evaluated for this research. After extensive research it was found that the readmission rate was declining slightly, but it was still unclear whether the ACA was the cause for this decline. Additionally, it was uncovered that the main factors that contributed to being readmitted included: age, disease, literacy barriers, community support, medication and quality of care. Furthermore, high nurse-to-patient ratios contributed to an increase in a hospital’s readmission rate as a result of a decrease in the quality of care given by the nurse. Finally it was concluded that patients that experience high stress levels are at a greater risk for being readmitted and post invasive care syndrome often occurs post-discharge. In order to prevent readmission it is necessary to collaborate with other health professions to meet the unique needs of each patient.
    • The Experience of College Football and Effects on the Player

      Dachota, Nicholas
      The objective of this thesis will be to analyze the experience of college football and the impacts it has on the player. The main research of this thesis will be to see how playing in college affects the athlete in three major areas of his life. The areas that will be discussed in this thesis will be how the athlete is affected physically, socially, and financially. This thesis will help show the public how much a single sport that athletes have been playing years in college. It truly takes control of their entire life in almost every facet of their lives. This will help show how the student-athlete is more than just a football player for the university but a valued commodity for their respective universities.
    • Dream Job or Money Pit?

      Wilcox, Benjamin
      The path to becoming a lawyer, pilot, or a doctor is a very tough route no matter which profession one should choose. The purpose of this research paper is to determine if all the careers offer the same reward upon completion of education. Does one career earn significantly more money per dollar invested in education? The hope is that this paper will show these inconsistencies and increase awareness of the amount of debt students are piling on. The starting salary of a profession needs to be able to support the debt that must be accrued. Throughout this research paper, there will be a thorough analysis of three professions that will look at the time invested to obtain an education, the money invested, and the difficulty of obtaining the certification for that specific career path. This will show that each career is extremely difficult and thus should be rewarded as such. After this has been accomplished, I will discuss the starting salaries and compare this to the average debt obtained during education. It is my hope to show that some careers are financially much more viable than others, and this needs to be considered before entering the career field.
    • Global Competency Teaching Intercultural Communication and Creativity in Universities to Prepare Graduates For the Global Workforce

      Crawford, Cassidy
      Universities are leaving students vastly unprepared to succeed in the globalized workforce upon graduation, due to a lack of global competency. This article examines the use of intercultural communication and creativity as necessary resources for students to gain global competency. First, global competency is defined. Next, the need for intercultural communication and how this need can be met by universities is discussed in depth. Lastly, the same is done for creativity in the context of the real-world and education. Surveys and statics of employers, professors, and students are applied to this examination. Additionally, methods to integrate intercultural communication and creativity are discussed as well. Major findings reveal that, although challenging, implementing intercultural communication and creativity in universities is desirable and necessary for global competency and student preparedness.
    • Issues and Challenges of Adapting a Creative Work

      Axe, Joshua Q.
      This paper presents an overview of the process of adapting a creative work (i.e., books, films, works of art, etc.) focusing on the unique issues and challenges of bringing two distinctive types of media and persons from different disciplines together to create a successful adaptation. While the nature of adaptation is change, the process to accomplish that transition is complex. This research discusses the media involved, some of the key people involved in the process (and their expectations of the end product), and other factors upon which the success or failure of an adaptation depends. Three main areas examined include how the skill and choices made by the adapter can impact the original work and the adaptation (both positively and negatively), how creative visions can mesh or clash, and whether some creative works should not be changed from their original form. This research study includes numerous articles on the Internet, on-line resources, Library resources, books, television, movies, as well as personal observations of the subject matter. This research can assist a potential adapter or creator of a work in making informed decisions about the viability of undertaking an adaptation project. Further in-depth study should be conducted prior to beginning any project of adaptation, since while some of the issues and challenges are evident and concrete, others are subjective in nature.
    • Disney’s Female Gender Roles: The Change of Modern Culture

      Barber, McKenzie
      Disney Animation and their films are a huge part of the entertainment industry in America. They influence and reach children through many avenues, not just with movies, but through clothing, games, and toys. Disney has been around for over 80 years, and during that time, they have played a role in how society displays gender roles. As modern culture goes through changes, Disney can also be seen making changes in the way they represent their characters, especially females. While looking specifically at Disney princesses, the depiction of females and their gender roles can be described in at least one of three ways. One, the original portrayal of Disney princesses is the stereotypical damsel-in-distress, and very domestic. This can be seen through Snow White, Cinderella, and Sleeping Beauty. A second portrayal arose and shifted the roles of female characters to be seen as rebellious and ambitious. This picture can be seen through the characters of Ariel, Mulan, and Rapunzel. Lastly, a final shift has taken place and the female characters are portrayed as independent and free spirited. This type of depiction can be seen through seen through Merida, Anna and Elsa. Through different researches and literature reviews, including the movies themselves, Disney can be seen slowly making strides along with the surrounding culture and changing times in America.
    • American Culture’s Impact on Gender and The Perpetuation of a Gender Binary

      Blaho, Anna
      This thesis explores the origins of American culture’s fixation on gender being a dichotomous concept. Through the analysis of previous research surrounding the subject of gender roles, expectations, and stereotypes, contributors to this restrictive mind frame as well as reinforcing agents were recognized. Historical trends have demonstrated the assignment of clear and separate tasks to the genders, which in turn created differentiated experiences and opportunities presented to each gender. Facilitated by the historical basis, American culture emulated similar patterns that instilled inflexible conceptions about gender to the point where it has created a discriminate workplace environment. As a consequence of the culture, the American economy uses these gender ideals to increase revenue, disregarding of ethics. These factors combined produce negative effects on American citizens, regardless of how they identify. Comprehensively, the results have established that a rigid format of gender has the ability to limit the opportunities accessible to all genders.
    • Pursuing Legislative Authority for Clinical Social Workers to Provide Private Independent Mental Health Services: What is the Status and What are the Issues?

      Blower, Caroline
      The scope of clinical social work practice differs among the various US states as defined by legislative codes. Understanding these differences is challenging because legislative codes are difficult to read, sometimes requires advanced knowledge to interpret, or do not provide the sufficient breadth and/or depth of information to enable a full understanding of practice limits. The study utilized an electronic survey and asked social workers throughout the US five questions about providing private independent mental health services. These questions addressed the ability of licensed clinical social workers (LCSWs) to (1) provide diagnosis, (2) create treatment plans, (3) bill third party insurance, (4) bill Medicaid, and (5) bill Medicare. Results indicated that LCSWs in at least 32 states reported ability to provide all five services independently and privately; 17 states whose respondents reported conflictual or uncertain ability to provide one or more of the services; and two states whose respondents reported inability to provide one or more of the services. Fortunately, respondents from no states reported inability to provide all the services. The conflictual or uncertain responses likely arise from complications or restrictions in scope of practice in some states and in understanding evolving definitions of private and independent practice.
    • Acidic and Basic Destruction of Tissues

      Eaton, Cydney
      A coroner’s case I had learned about involved a man attempting to dispose of a body with acid. Shortly after exposure, the man was apprehended and the body was located. Upon investigation, police force determined the acid used to be hydrochloric acid, however, exact concentration remains unknown (Kohr, 2010). This led to the question of which easily accessible acid works best to degrade tissue. To answer this, an experiment was conducted involving pig feet and various concentrations of common acids and a single strong base. The feet were submerged in the solutions overnight and mass percent lost or gained was calculated. Analysis showed that hydrochloric acid did, in fact, destroy the tissue the most, but at its highest concentration. This proved our hypothesis of nitric acid degrading the tissues the most to be incorrect. The acid used by the perpetrator was most likely at a concentration between 6 and 12 M. More acid as well as a larger container would have proved him to be more successful.
    • The Effects of Police Work on Family Life

      Spicer, Mercedes
      The job of a police officer is full of stressors, and these stressors can have an effect not only the police officer, but on the officer’s family as well. The main stressors police officers have to deal with are violence, time management, promotion, education, finances, and many different emotions. All of these stressors can lead to a disaster without proper treatment to diffuse the stress. Some ways that officers can get help is by having a religion, going to therapy, talking to a chaplain, and there are even several different ways that the spouse can help the officer dealing with stress.
    • Hypertension Patient Compliance

      Myers, Taylor
      Hypertension is a prevalent condition in the United States that often has many comorbidities. It is usually asymptomatic, so patients are less likely to comply with treatment if they feel healthy. This is a growing concern due to the complications that can arise from hypertension. Hypertension can be associated with a lower quality of life in patients that have symptoms. However, in patients that do not show symptoms they may feel that they have a higher quality of life by not changing their preexisting habits. The reasons for patient noncompliance will be studied as well as interventions to increase compliance, related health problems, and how hypertension affects the quality of life. A literature review was done in order to determine the effects of hypertension on the patients’ quality of life. The majority of studies found that patient compliance does lead to a higher quality of life in hypertension patients. This is because it can prevent other health problems from arising. Also, the patients that continued their preexisting habits rated their overall quality of life higher, but their physical quality of life lower.