Department of Art promotion Package

Abstract

In general, advertising is seen by consumers and many professionals as any form of promotional activity ranging from the sponsorship of a public spectacle to telemarketing either on the phone or on TV.1 Daniel Starch, the author of an early advertising book published in 1923, defined advertising as "the art of selling in print."2 In 2000, the American Heritage Dictionary expanded the definition to cover all media. As a result, advertising was then defined as "the activity of attracting public attention to a product of business, as by paid announcement in the print, broadcast or electronic media. "3 In 2011, The Merriam-Webster Dictionary defined advertising as: "the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc."