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dc.contributor.authorHines, Jaylon
dc.date.accessioned2016-06-02T20:57:04Z
dc.date.available2016-06-02T20:57:04Z
dc.identifier.urihttp://hdl.handle.net/10484/12113
dc.description.abstractThis study focuses on why consumers choose to engage in destructive and harmful consumption and how it can possibly aid businesses that engage in the selling of products that align with this category of goods, ideas, and services. Desired outcomes from this information are for these organizations to have more precise target market strategies, be able to practice advertising more efficiently, and to understand what types of products and industries have a higher competitive advantage. In order to explore and provide this information, the four P’s of marketing, the marketing environment, and cognitive processes were examined along with a quantitative analysis of Indiana State University students in order to study a small sample of the entire U.S.A.’s population and explore relevant trends of the students’ destructive consumption. After analyzing the results within Microsoft Excel, important findings were that products that fulfill physiological and self-actualization needs are consumed the most, and that an individual’s sex does not affect the types of potentially harmful products that he or she may choose to consume.en_US
dc.description.statementofresponsibilityKayla Siddellen_US
dc.subjectConsumerismen_US
dc.subjectHarmfulen_US
dc.subjectMarketingen_US
dc.titleHow to Market Things That Are Harmful: An Exploration of Destructive Consumption and Consumer Behavioren_US
dc.typeThesisen_US
dc.date.graduationmonthDecemberen_US
dc.date.published2015en_US
dc.description.degreeHonors Diplomaen_US
dc.description.departmentHonors Collegeen_US
dc.description.imprintCunningham Memorial Library, Terre Haute, Indiana State Universityen_US
dc.description.levelUndergraduateen_US
dc.description.noteTitle from document title page. Document formatted into pages: 21pen_US
refterms.dateFOA2021-06-02T14:14:08Z


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