Browsing Indiana State University Electronic Theses and Dissertations by Author "Baek, Sangjun"
Direct Mail Marketing: SAMSUNG myPhoneBaek, Sangjun (2012-04-26)In advertising, many industries currently have the same borrowed look that is often used over and over, creating a sea of"me too" advertising. As a designer, I am expected to explore many different approaches for one product. I have to create a new campaign for an existing product by developing posters, magazine/newspaper ads, direct mail and follow-up mailings. For my thesis, the campaign will be developed for a new Samsung cell phone, which I have named "myPhone." Part of the campaign is the positioning of the product and its name change, stressing that the phone is developed for the consumer. For my thesis project, I have created a direct marketing campaign.