• Le Lux

      Simmons, Jessica (2012-04)
      This thesis will discuss the concepts and issues that surround the brand identity process in visual communication and interior architecture. Interested in the future development of the Terre Haute riverSCAPE project, the project centers around the creation of a luxury boutique hotel that would be a distinct hospitality destination along the Wabash River. Thinking deeply and creatively about the physical and mental relationships users have with an identity and the built environment I was challenged to create an emotionally responsive brand that incorporates architecture, interiors and graphic design