Browsing Art and Design by Subject "art, technology, phone, marketing"
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Direct Mail Marketing: SAMSUNG myPhoneIn advertising, many industries currently have the same borrowed look that is often used over and over, creating a sea of"me too" advertising. As a designer, I am expected to explore many different approaches for one product. I have to create a new campaign for an existing product by developing posters, magazine/newspaper ads, direct mail and follow-up mailings. For my thesis, the campaign will be developed for a new Samsung cell phone, which I have named "myPhone." Part of the campaign is the positioning of the product and its name change, stressing that the phone is developed for the consumer. For my thesis project, I have created a direct marketing campaign.